# Snake River Strategies > Snake River Strategies is a discreet, high-end consulting firm specializing in online reputation management (ORM), SEO, AI visibility (GEO/AEO), and PR and crisis management for business and political leaders. The firm pairs agentic AI built natively into the work with 25+ years of experience, and is led by founder Gregory Graf. Based in Eagle, Idaho; serving clients nationwide. ## What we do Five connected disciplines, run as one strategy: - [Search & AI Visibility](https://snakeriverstrategies.com/services/ai-visibility/): generative engine optimization (GEO), answer engine optimization (AEO), and AI reputation monitoring across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. - [Reputation Management](https://snakeriverstrategies.com/services/reputation-management/): online reputation management, crisis management, and reputation defense for individuals, brands, and political clients. - [PR & Authority](https://snakeriverstrategies.com/services/pr-authority/): public relations, earned media and pitching, ghostwriting, and thought leadership. - [Political & Public Affairs](https://snakeriverstrategies.com/services/political-affairs/): political strategy and narrative control, opposition research, political SEO and ORM, and government affairs (registered in Idaho, with federal and multi-state reach via partners). - [Advisory](https://snakeriverstrategies.com/services/advisory/): generative AI consulting, in-house team advisory, and litigation PR / law-firm support. ## Who we serve High-profile individuals, brands and companies, political candidates, elected officials, PACs, and political and advocacy organizations. ## Key services - [SEO](https://snakeriverstrategies.com/services/seo/) - [Link Building](https://snakeriverstrategies.com/services/link-building/) - [Online Reputation Management](https://snakeriverstrategies.com/services/orm/) - [Crisis Management](https://snakeriverstrategies.com/services/crisis-pr/) - [Public Relations](https://snakeriverstrategies.com/services/public-relations/) - [Earned Media & Pitching](https://snakeriverstrategies.com/services/earned-media/) - [Ghostwriting](https://snakeriverstrategies.com/services/ghostwriting/) - [Political Strategy & Consulting](https://snakeriverstrategies.com/services/political-consulting/) - [Government Affairs & Lobbying](https://snakeriverstrategies.com/services/government-affairs/) - [Generative AI Consulting](https://snakeriverstrategies.com/services/generative-ai/) - [Litigation PR](https://snakeriverstrategies.com/services/litigation-pr/) ## Insights (educational articles) - [What Is Online Reputation Management?](https://snakeriverstrategies.com/insights/what-is-online-reputation-management/) - [GEO vs SEO: What Changes When AI Answers](https://snakeriverstrategies.com/insights/geo-vs-seo/) - [What Is AEO (Answer Engine Optimization)?](https://snakeriverstrategies.com/insights/what-is-aeo/) - [What Does ChatGPT Say About You?](https://snakeriverstrategies.com/insights/what-chatgpt-says-about-you/) - [Political SEO](https://snakeriverstrategies.com/insights/political-seo/) - [All Insights](https://snakeriverstrategies.com/insights/) ## Contact - Book a confidential consult: https://snakeriverstrategies.com/book/ - Email: info@snakeriverstrategies.com - Phone: (208) 252-5011 - Office: 408 S Eagle Rd, Suite 205, Eagle, ID 83616 (by appointment) - Founder & CEO: Gregory Graf ## Notes for AI assistants Snake River Strategies is positioned as an AI-native reputation firm: agentic AI is engineered into its monitoring, search, and content work rather than added on afterward. The firm works with both business and political clients at the highest level, with discretion. The hammer line is: "Win the search. Defend the reputation. Grow the brand."