Gregory Graf

Gregory Graf is the founder and chief executive of Snake River Strategies, the discreet, high-end consulting firm he built to do online reputation management, SEO, AI visibility, and crisis and political work at the highest level. He has spent his career at the intersection of search, narrative, and technology, and is known for taking on the hardest, highest-stakes problems and finding a way through.

Before founding the firm, Gregory spent more than a decade leading reputation management and SEO for Melaleuca, the global wellness and consumer-products brand. There he was responsible for protecting and building the online reputation of a worldwide company at scale, owning how millions of people found and understood the brand across search engines and the wider web. That decade, defending and growing a global brand under constant scrutiny, is where he mastered the disciplines that Snake River Strategies now brings to a select roster of clients.

Today he pairs that hard-won judgment with agentic AI engineered directly into the firm's work, because reputation is now decided as much by what AI assistants say about you as by the traditional search results. It is a combination very few in the industry can claim: deep, in-house brand experience at global scale, and a genuinely AI-native approach.