When your buyers ask an AI assistant who to trust, GEO decides whether you are in the answer and how you are described. Snake River Strategies provides generative engine optimization services for brands, executives, and political clients, with results you can see in the assistants themselves.
Search did not go away. It moved inside a paragraph written by a model, and that paragraph names three or four options, not ten.
Generative engine optimization is the work of earning a place in that paragraph. It is not SEO with a new label. The assistants weigh different signals: entity consistency across the web, the specific sentences on your site that answer a question directly, third-party pages that describe you the way you describe yourself, and recency. We built our practice on those signals rather than retrofitting a suppression playbook, and we measure the result the only way that counts: by asking the assistants the same questions every month and recording what changed.
Buyers ask ChatGPT or Perplexity for the best option in your category, and competitors are named while you are not.
An old product line, a former executive, a stale controversy. The model is confident and wrong, and prospects believe it.
The answer is built from a rival's comparison page. Their language is now the category's language.
The assistants have nothing to say yet. The first sources they find will define you for a year.
Before the first meeting, someone has asked an assistant to summarize you. That summary is the pitch you did not give.
Model updates and new sources change answers quietly. Without monitoring, you find out from a lost deal.
We run the questions your market actually asks through ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, and record presence, framing, and the sources each answer cites.
We shape the pages the assistants draw on: direct-answer sections on your site, consistent entity data across the profiles that matter, and third-party coverage that describes you accurately.
Answers move. We re-run the question set on a schedule, flag drift the week it happens, and act on it before it costs you a conversation.
An SEO agency earns a position on a results page. A GEO agency earns inclusion and accurate framing inside a synthesized answer, where there is no page two and the model names a handful of options. The two overlap, since the assistants read the same web Google ranks, but the levers differ: GEO is won on entity consistency, on sentences that answer a question in one line, and on independent sources that agree with you. Most SEO agencies have added "AI" to the service list; few can show you an answer that changed.
We can. Every GEO engagement starts with a written baseline of what the assistants say today and ends each month with the same questions re-run, so the change is visible to you, not asserted by us. Engagements are scoped by the number of questions and markets in play and priced as a monthly retainer after a free consultation.
A GEO agency shapes how AI assistants such as ChatGPT, Gemini, Perplexity, and Google AI Overviews describe a brand, person, or topic. It audits current answers, builds and strengthens the sources the models rely on, structures content so it is selected as the answer, and monitors the assistants over time.
Engagements are scoped to how many questions and markets you need to own and run as a monthly retainer. A focused brand program and a multi-market category program are very different scopes. You get a clear number after a free consultation.
Early movement often shows within four to eight weeks as the assistants pick up new sources. Durable presence in a competitive category is a three to six month build, then held with monitoring.
No one can guarantee what a model says, and anyone who does is guessing. We guarantee a measured baseline, a plan built on the signals that demonstrably move answers, and monthly evidence of what changed.
Yes. GEO and SEO run together in every engagement, because the assistants read the same web. See our AI SEO agency page for the combined approach.
We will run your market's questions through every major AI assistant and show you where you stand, before you spend anything. The first consultation is free.
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