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Pricing · Brands & Leaders

The best work is not the cheapest

We do specialized, high-stakes reputation, search, and AI-visibility work for executives, founders, public figures, and brands. Our engagements are priced accordingly, and built to deliver outcomes that matter far more than the fee.

Good
$5,000 / month
For leaders and brands who want to own their search and AI presence and build a strong foundation.
  • Reputation & search audit
  • Strategic plan
  • Content development & placement
  • Link building
  • Microsite development
  • AEO/GEO optimization & AI search inclusion
  • Ongoing reporting
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Most chosen
Better
$7,500 / month
For those who need to move faster and harder, and protect against the gray areas competitors exploit.
  • Everything in Good, plus:
  • Reddit & Wikipedia strategy
  • Authority building
  • Research
  • More aggressive content development
  • Expanded link building
Book a Consult
Best / Custom
$10,000+ / month
For the highest-stakes mandates, built around your specific objectives with our full capability behind it.
  • Everything in Better, plus:
  • Additional microsite development
  • Podcast & earned-media pitching
  • UGC strategies
  • Roadmaps for your internal teams
  • Additional on-site SEO/AEO/GEO work
  • Custom proprietary solutions for your objectives
Talk to Us
Because we are confident in our work, we do not lock you into long-term contracts. Engagements are month to month, with a simple 30-day notice to pause or end. We earn your business every month.

What's included, and why it matters

A plain-English look at the work behind each plan.

What is a microsite, and why do you build one?

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A microsite is a focused, authoritative web property we build and control, separate from your main site. It gives us an owned asset that can rank for your name and key topics, helps push down unwanted results, and feeds accurate information to search engines and AI assistants. See how this fits into reputation management and SEO.

Why does link building matter?

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Credible links remain one of the strongest signals in search, and they increasingly influence which sources AI assistants trust. Earned, white-hat links build the authority that makes your pages rank and hold. We never use schemes that risk a penalty. More on link building and why it still works.

What do AEO, GEO, and "AI search inclusion" mean?

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GEO (generative engine optimization) and AEO (answer engine optimization) shape how AI assistants like ChatGPT, Gemini, Perplexity, and Claude, and Google's AI answers, describe and cite you. AI search inclusion means being present and accurate in those answers, which are now the first thing many people see. See AI Visibility and GEO vs SEO.

What does "content development & placement" include?

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We create the articles, profiles, op-eds, and assets that establish your authority and rank for the topics you care about, then place them where they earn the most credibility, coordinated with PR. See ghostwriting and public relations.

Why Reddit and Wikipedia strategy in the Better plan?

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Reddit threads and Wikipedia articles rank extremely well and are heavily cited by AI assistants, so they can define you far beyond their own platforms. Both must be handled within each platform's rules; done wrong they backfire. We manage them with the judgment they require.

Why are you more expensive than other firms?

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We do specialized, high-stakes work for clients who need the best, with senior people and agentic AI built into the work. We take on hard problems and deliver outcomes that matter far more than the fee. We are not the cheapest option, and we are not trying to be.

Is there really no long-term contract?

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Correct. Engagements are month to month with a simple 30-day notice to pause or end. Because we are confident in the work, we earn your business every month rather than locking you in.

Start the conversation

Not sure which fits? Let's talk.

Tell us your situation and your goals. We will recommend the right level, candidly, and tailor it to you.

Book a Confidential Consult