The story has landed, the results have turned, and the AI assistants are repeating it. Reputation repair is the work of correcting what is wrong, building the accurate record back to the top, and holding it there.
Reputation repair starts after the damage is done, which is when most people call. The good news is that search results and AI answers are not permanent, and neither is the story they tell.
Snake River Strategies repairs online reputations for executives, founders, brands, public figures, and political clients. The work has three parts: a full, honest assessment of what people and AI assistants now find about you; correction and removal of what is wrong where the rules allow it; and the deliberate rebuilding of the accurate record so that it is what ranks, what gets cited, and what stays. It is senior-led, confidential, and built around your specific situation rather than a template.
One article, fair or not, now owns page one. We put it in proportion by building what belongs above it.
The news cycle has moved on. Google and the AI assistants have not. Repair is the work that follows crisis response.
The matter is closed, the result is not. We update, correct, and outrank the record that no longer reflects the outcome.
An investor, acquirer, or board found a result that cost you leverage. We fix what they will find next time.
A new company, role, or candidacy, and a search history that belongs to the last one. We build the current story.
ChatGPT or Gemini describes you by the worst thing on the record. We rebuild the sources those answers rely on.
We audit every result and every AI answer for your name, identify what is driving the damage, and tell you plainly what can be removed, corrected, and outranked.
Where content is inaccurate, outdated, or in violation of a policy or the law, we pursue corrections, updates, and removal through the proper channels.
We build and strengthen the owned, earned, and third-party results that should define you, shape the sources AI assistants read, and monitor until the position holds.
We do not promise to erase legitimate news or truthful records, and we do not use fake content, fake reviews, or deceptive tactics. Repair that cannot survive scrutiny is not repair.
Repair is measured in months, not days. Corrections and removals, where they apply, resolve first. Building the accurate record to page one typically takes three to six months for a name attached to a widely covered story, less where the damage is narrow, and the AI answers follow as the sources they rely on change. We report progress every month in plain language.
Engagements are scoped to the number and strength of the results in play and run as a monthly retainer. You get a clear number after a free consultation, and if the honest answer is that the result is not worth the spend, we will say so.
Reputation repair is the process of restoring an online reputation after damage: assessing what people and AI assistants find, correcting or removing what is wrong where the rules allow, and rebuilding the accurate record so it is what ranks and what gets cited.
In almost every case, yes. The damaging content may not disappear, but what people see first, and what AI assistants say, can be changed and held. The exceptions are rare and we will tell you if you are one.
Repair is the recovery phase after damage. Management is the ongoing work of building and protecting the position so the next problem is small. Most repair engagements transition into management once the position is restored.
Both. We repair reputations for executives, founders, public figures, and families as well as for brands, companies, and political clients.
You will see it: the results and AI answers for your name change, and we report every month on exactly what moved and what is next.
Tell us what people are finding. We will assess the damage, tell you what can be fixed and how long it will take, and give you a clear number. The first consultation is free and confidential.
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